Digital Printing : New Ways Of Marketin

By Bart Reed

Digital printing is the best means of printing in the modern world to communicate, advertise and market your products. You can have short-runs, low cost customized services in a short period of time. Hence, digital printing is the order of the day.

Some of the main commercial printers are HP Indigo press manufactured by Hewlett Packard, Oce VarioPrint 6250 by Oce, InfoPrint system by InfoPrint Solutions Company, the iGen3 by Xerox and Nexpress by Kodak. There are two types of format. The small format is used in business offices and libraries and is up to ledger size sheets. The wide format is used for drafting and designing and is up to 3' or 914mm, rolls of paper.

There are different types of printing technologies that are used. Chemical technologies use blueprint. When the characters have to be pre-formed and applied individually, daisy wheel is used. When array of dots are used to print, dot-matrix is used. When ink is sprayed on paper to create the desired impression, ink-jet is used. This also includes bubble-jet.

Throwing further light on the concept of digital print media, be that ink jet or electrostatic or even direct laser technology, a huge diversity of printers have been developed to suit the customary needs of the customer. This has promoted creativity and as a natural consequence, an increase in demand, as this gives the target market of the printing industry an opportunity to employ the phenomenon of mass customisation in the sign, photographic, labeling, advertising, or desktop publishing industries.

It is indeed a marvel that these printers are capable enough of printing directly from digital data. These printers achieve this feat while avoiding any involvement of plates and films. This provides an added edge to these printers in comparison to those printers that have plates and films.

If they can't understand your needs they are bound to make a mess of things. They may not use the best products like inks, paper, vinyl etc in an attempt to give you cheap prices. An established printing company with a strong online presence is your best bet and the one you should finally choose.

Other advantages are that this can be used for Print-on-Demand. With Variable Data Printing (VDP) personalized children's books with their names can also be printed. Postcards, where each one differs from the other in form, style and image can be printed. Postcards can also be addressed in a presorted manner, cut, finished and then mailed. Booklets of varying sizes and quantities can be printed. Labels with variable data can also be made.Different types of binding such as, saddlestitch, perfect bound or wire or plastic spiral can be undertaken.

In digital printing an electric charge is used to transfer the toner or ink to the substrate that it is printing on. Earlier only black and white or single color printing could be done. Now with digital printing you can use any color or a combination of colors. IGen3 and Nexpress use toner particles. Indigo uses liquid ink. Toners are more expensive than inkjets. Digital printing is now the most used form of printing. In terms of the quality of the printed material and the quantity that can be printed, with personalized printing, the customer can be assured of the best services. - 31406

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